---
title: Download a Financial Services Brand Lift Case Study
description: With billions of asset manager marketing dollars funneled into brand and product campaigns, proving the value and brand lift of advertising is essential.
---

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CASE STUDY

# Ready for Lift-Off:  Attributing Brand Lift to Advertising

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## DOWNLOAD THE CASE STUDY

 With billions of asset manager marketing dollars funneled into brand and product campaigns each year, proving the value and brand lift of advertising is essential. Are ads simply running in empty rooms or are they hitting the eyes and ears of their intended targets? If ads are breaking through to the right audience, are they positively impacting brand perceptions? How do you know?

### What's inside?

A leading, global asset management firm was launching a new ETF product and ad campaign on a major business and financial news network. The firm needed to justify the massive spend to senior management and prove the success of the campaign.

Download this case study to see how Cogent Syndicated leveraged our Brand Lift offering to help.

The Internet of Things (IoT) market has tremendous potential and is highly competitive. This white paper will help companies better understand how to connect with consumers, accelerate growth and gain a competitive product development advantage.

### What's in the report?

Based on results from our national consumer omnibus study, this white paper reveals:

- An overview of how IoT is understood among consumers
- Opportunities and barriers to IoT products
- The potential role of and desire for government regulation

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