With billions of asset manager marketing dollars funneled into brand and product campaigns each year, proving the value and brand lift of advertising is essential. Are ads simply running in empty rooms or are they hitting the eyes and ears of their intended targets? If ads are breaking through to the right audience, are they positively impacting brand perceptions? How do you know?
A leading, global asset management firm was launching a new ETF product and ad campaign on a major business and financial news network. The firm needed to justify the massive spend to senior management and prove the success of the campaign.
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