Earlier this year, brands ramped up communication and took action in response to COVID-19 and the Black Lives Matter movement. This got us wondering: How does a brand know if what it is doing is truly resonating with consumers? And, what does it really mean for a brand to be authentic?
We got to work and, after examining thousands of brand ratings across multiple industries, we mapped out what it means to be authentic.
Join industry experts Jill Miller, Chris Barnes and Nancy Arter for a 30-minute informational webinar to learn more about what brand authenticity means, why it matters and how we evaluated 32 top household brands.