---
title: A better customer growth strategy is within reach. Download the guide to our award-winning path-to-purchase research.
description: The customer journey is evolving. Download Escalent's guide to boosting customer growth using its award-winning path-to-purchase research.
image: https://landing.escalent.co/hubfs/Corporate/Solutions%20Materials/Path%20to%20Purchase%20%28P2P%29/P2P%20Social%20Images/POST%202%20PATH%20TO%20PURCHASE%20GUIDE.jpg
---

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RESEARCH GUIDE

# A better customer growth strategy is within reach. Download the guide to our award-winning path-to-purchase research.

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## DOWNLOAD THE GUIDE

## Has your customer growth rate flatlined, or worse, gone down?

For many businesses, more than half of prospective customers are what we call Pre-selectors. Pre-selectors have already made up their mind about what they intend to buy before they even recognized the need for a purchase.

 

In our award-winning path-to-purchase approach, we have found that certain markets across a range of industries are skewed toward Pre-selectors and Validators, consumer categories that we explain in more detail in the guide. This shift toward pre-selection has fundamentally changed how people shop and means it is time to reevaluate your customer growth strategy.

 

**Here’s the bottom line:** If you’re in one of these markets, you’re losing the battle for new customers before you even knew it started.

## What you will get from our path to purchase research guide:

Start improving your customer growth strategy with our proprietary approach to path-to-purchase research. After reading our guide you will:

- See how modern shopping has changed consumer behavior and the customer journey
- Determine if and how you need to change your customer growth strategy 
- Understand what you need to build an actionable purchase journey map 

## Need more before you download? Here are resources on the value of the new path-to-purchase:

- **Award winning success**: Read how we helped a client win more customers and an award: [Growing a bank’s take rate by 50% by mapping its customers’ path to purchase](https://escalent.co/success-stories/growing-a-banks-take-rate-by-50-by-mapping-its-customers-path-to-purchase/)
- Find out how we approach [path-to-purchase research](https://escalent.co/solutions/customer-experience-strategy/path-to-purchase/) with your needs in mind.
- Discover how to [chart your path-to-purchase with small or hard-to-reach audiences](https://escalent.co/blog/how-to-tap-into-hard-to-reach-audiences-when-mapping-your-customer-journey/).
- Specific industry examples: 
    - [Consumer Goods & Retail](https://escalent.co/blog/investing-in-path-to-purchase-research-to-maintain-loyal-customers-during-inflationary-times/)
    - [Financial Services ](https://escalent.co/blog/how-macroeconomic-disruption-has-upended-the-customer-journey-in-financial-services/)
    - [Life Sciences and Healthcare](https://escalent.co/blog/boost-treatment-selection-by-understanding-the-hcp-and-patient-decision-making-process/)
    - [Technology ](https://escalent.co/blog/how-tech-ecosystems-dictate-the-purchase-journey-and-block-customer-growth-strategies/)
    - [Telecommunications](https://escalent.co/blog/the-pandemics-enduring-impact-on-the-mobile-phone-purchase-journey/)

The Internet of Things (IoT) market has tremendous potential and is highly competitive. This white paper will help companies better understand how to connect with consumers, accelerate growth and gain a competitive product development advantage.

### What's in the report?

Based on results from our national consumer omnibus study, this white paper reveals:

- An overview of how IoT is understood among consumers
- Opportunities and barriers to IoT products
- The potential role of and desire for government regulation

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