Back by popular demand but with a new twist, Cutting Through the Marketing Clutter™ 2.0 evaluates the best-in-class strategies for maximizing the reach and impact of advisor-based marketing initiatives. The report will explore everything from traditional mediums to digital platforms. This year’s study is expanded to take a unique look at clients vs. prospects and includes a special focus on the defined contribution (DC) market.
Cutting Through the Marketing Clutter 2.0 takes a twofold approach, helping asset managers, DC plan providers and DC investment managers optimize engagement with current producers while also maximizing the impact of their
prospecting efforts. The report is specifically designed to help firms determine the best way to allocate their marketing spend and differentiate their outreach to stay relevant and competitive.
The report will enable subscribers to:
Boost Client & Prospect Engagement
Identify the most effective communication strategies to increase advisor engagement with current producers and prospects
Uncover Best-in-Class Practices
Understand best-in-class practices across a full spectrum of content including
traditional, digital and emerging platforms
Improve Marketing ROI
Optimize budgets by maximizing reach and impact of marketing campaigns
Advisor Communication Preferences
Publication Date: April 2020