Escalent
Escalent

Each year, commercial vehicle (CV) manufacturers are asked to plan for future products without knowing how their current vehicles are being used or what kind of vehicles and upfits their customers need. How can you more effectively determine which vehicle features will be most appealing?

The answer is a first-of-its-kind solution called Commercial Vehicle Truck Insights, which unifies current and future vehicle supply, demand, inventory and sales data into a holistic view so you can nail your product and strategic planning.

CV Truck Insights unites multiple sources of industry data and delivers them in an easy-to-use, visually appealing dashboard that shows you:

  • How businesses are using which vehicles
  • How competitors are configuring their vehicles
  • What vehicles businesses are shopping for and how
  • What is being purchased and how inventory is changing
  • What supply will look like over the next five years

You will get the hard data you need to make informed decisions about vehicle configuration so you can go to market with confidence.

Value

Understand Vehicle Uses
See how vehicles are being used and upfit in the field and what attributes businesses are looking for 

Track Competitor Products
Learn how competitors spec and configure vehicles with all key attributes and vocations 

Know the Customer Journey
Learn how buyers shop and move through the sales funnel with vehicle interest, consideration, inventory and sales data

Topics of Analysis

Vehicle & Upfit Interest

  • Which vehicles shoppers are looking for by class, condition, fuel, OEM, chassis, upfit body type, model and mileage

Vehicle & Upfit Consideration

  • Vehicles that shoppers are actively considering for upfits by vehicle condition, chassis, OEM, key attributes, typical specs, vocations and leading models
  • Upfits that shoppers are actively considering by quantity, body type, body manufacturer and top body models

Vehicle & Upfit Purchases

  • Vehicles that have been purchased by vehicle condition, chassis, OEM, key attributes, typical specs, vocations and leading models
  • Upfits that have been purchased by quantity, body type, body manufacturer and top body models

Vehicle & Upfit Inventory

  • Vehicles that are available by vehicle condition, chassis, OEM, key attributes, typical specs, vocations and leading models
  • Upfits that are available by body type, body manufacturer and top body models

Future Supply
Expected supply by class, fuel, powertrain, OEM, chassis, key attributes, typical specs and top models over the next five years

Purchase Trends
Yearly purchase trending data by vehicle class, fuel, chassis, body type and OEM

Geography
Geographic distribution of vehicles that are currently available to purchase by state with data on vehicle condition, OEM, chassis and upfit

Customer Journey Data
Data analytics and insights on customers’ vehicle purchase journey, demand seasonality and patterns in technology shifts

Subscription Details

Annual Corporate Subscription

In-Depth Data Analytics and Interactive Dashboards
Covering the Topics of Analysis

Access to Industry Experts
Get on-demand guidance from Escalent’s industry experts

Data Sources

We unify and analyze CV industry data from three main sources:

  • Work Truck Solutions’ Comvoy.com marketing platform designed to display, advertise and sell commercial vehicles online. It partners with OEMs, body and equipment manufacturers, distributors, installers and commercial vehicle dealers.
  • Our Commercial Vehicle Competitive Landscape’s build plan of annual OEM production volume through 2034 defined by vehicle, engine and electrification attributes.
  • Google Trends
    • Search interest trends reflecting an indexed trend for search volume over a period of time in the CV market.
    • Rising trending keywords that contribute to OEM searches on Google.com and have grown significantly compared to the same period the year prior.
    • Top trending keywords that bring max volume to OEM searches on Google.com.

Contact Us

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