We do more than annual and ongoing studies, on-demand data collection, ad and messaging effectiveness testing and portals.
Through our team of industry experts, we provide evidence-based consulting that leverages our unparalleled wealth of data and in-house data scientists. We mine our proprietary data to answer your key business questions, enabling you to set realistic, measurable goals for your organization’s marketing, sales and product development efforts.
Use our Cogent Syndicated Diagnostics Capabilities as a perfect complement to our annual syndicated reports and ongoing data collection and turn insights into action.
Compare how your brand is progressing along the brand funnel versus competitors and pinpoint the area(s) you need to focus on.
Predict the impact of interaction touchpoints on brand metrics at the individual client/prospect level to inform sales and marketing activities.
Understand how brand attributes are interrelated and interdependent to better inform your brand-building strategy.
Identify the aspects to emphasize based on your firm’s specialty.
Hone in on the specific outreach activities that will provide the biggest boost to consideration for your brand.