The quest to assess advertising impact is the holy grail of ad sponsors and media outlets. An ad placement can have long-lasting impressions (positive or negative) on a target audience. Or, an ad can fall flat, costing a firm substantial time and money with no measureable benefit to the brand. Without data to prove what’s working and what’s not, many marketing and advertising executives are relying on little more than instinct and educated guesses to evaluate campaigns. That’s where Escalent comes in.
We believe that effective advertising and media placement are critical elements in influencing brand perceptions and customer behavior. And we have a data-driven, statistical way of proving how advertising and the associated media buy impacts these key performance indicators. We call it “Brand Lift.”
Leveraging Cogent Syndicated’s ongoing research with financial advisors and investors, our exposed vs. non-exposed design examines key brand metrics during specific campaign periods to provide measurable evidence of the effectiveness of ad campaigns in reaching these hard-to-reach audiences.
Cogent Syndicated is the industry’s leading source for insight on the attitudes, opinions and behaviors of key populations including financial advisors, DC plan sponsors, affluent individual investors and institutional investors.