Developing effective advertising is tricky. Agencies and marketing teams must strike a creative balance between being eye-catching and credible, detailed and succinct. To pull this off, you need a deep understanding of your target audience and an appreciation for what makes them tick. Taking the time to gather and synthesize their opinions before, during and after the launch of a new ad campaign can pay huge dividends, saving money and time and minimizing reputational risk to your brand. That’s where Escalent comes in.
We believe that effective advertising is critical in influencing brand perceptions and customer behavior. That’s why we’ve built a proven method of assessing how your advertising is perceived and how well it supports your brand. We call it “Ad Effectiveness.”
Leveraging Cogent Syndicated’s ongoing quantitative research with financial advisors and affluent investors, Ad Effectiveness give you real-time market feedback on ad executions among key market segments to optimize campaigns and inform future creative development. Coupled with qualitative research, you’ll get an in-depth exploration of your campaign elements to ensure the future success of your advertising efforts.
Cogent Syndicated is the industry’s leading source for insight on the attitudes, opinions and behaviors of key populations including financial advisors, DC
plan sponsors, affluent individual investors and institutional investors.