Chinese automakers are gaining ground globally, having already entered the European market and established a toehold in North America. Their competitive pricing and advanced technology make them formidable competitors, putting established in-market brands on alert over potential market share loss.
To help automakers navigate this shifting landscape, we conducted a study of new-vehicle buyers in Europe’s big five markets—Germany, UK, France, Italy and Spain—to examine how consumers are perceiving and responding to China-based vehicle manufacturers. Our Chinese Automotive Brand Impact Study provides a detailed understanding into new-car shoppers’ brand familiarity, purchase consideration and price expectations.
Armed with these vital insights, your team will understand how consumers are considering the adoption of Chinese car brands and can craft strategies for success in this increasingly competitive market.
Optimize Competitive Strategy: Gain insight into the unique selling points that make Chinese-made vehicles attractive to consumers to effectively position your brand
Navigate Market Shifts: Leverage insights into consumers’ shifting attitudes and behaviors toward Chinese vehicle brands to secure your place in the minds of new-car buyers
Drive Consumer Connection: Leverage detailed consumer sentiment data to align your brand with regional preferences and attitudes, strengthening customer loyalty in an evolving marketplace
Brand Awareness and Consideration
Chinese Brand Owner Experience
Consumers’ Emotional Reactions to Chinese Design
Pricing Expectations
Appeal of Connected Features
Impact of Retail and Service Networks
Geopolitical Decision Factors
