Escalent
Escalent

Struggling to drive behavior change? BeSci x AI is a proprietary model that blends behavioral science, AI and human expertise to classify factors to effect change with 98% accuracy. This custom, AI-powered classification assistant analyzes six dimensions of behavior—compared to other solutions that only analyze motivational dimensions—and pairs the powerful model with “Human-Guided AI.”

The fact is brands need more than fast and slow thinking to generate meaningful insights. Our approach broadens the perspective to analyze four other critical factors at play: psychological capability, physical capability, environmental opportunity and social opportunity, which results in a more accurate understanding of the drivers and barriers influencing behavior change. 

But the real key to this model is our behavioral scientists who apply deep industry expertise to validate, enhance and ensure the accuracy of insights for our clients. We call this approach Human-Guided AI, and it significantly elevates behavioral science research.

Unlock Behavioral Science Value: Drive Better Decisions, Behavior Change and Customer Engagement

  • Analyzes decision-making to understand human biases, motivations and behavioral drivers
  • Facilitates behavior change to encourage or discourage specific consumer actions effectively
  • Enhances engagement to design better customer experiences and drive lasting change
  • Democratizes and scales behavioral science thinking to produce deeper, more reliable insights across more projects faster

Achieve Unmatched Accuracy and Adaptive Learning with an AI-Powered Behavioral Science Tool

Because our experts identify behavioral science patterns and fine-tune interpretations, our approach ensures three key benefits: 

  • Achieves 98% Classification Accuracy: Validated through comparative testing, our AI-powered behavioral science tool delivers precise and reliable insights 
  • Reduces Bias for More Authentic Insights: Expert oversight  corrects misclassifications, minimizing bias and ensuring more  trustworthy data-driven decisions 
  • Adapts and Evolves Continuous Learning: Our AI-Behavioral Science model evolves with ongoing expert feedback, making it adaptive to accommodate new research contexts and changing consumer behaviors 

AI-Powered Behavioral Science Research Use Cases and Customization

BeSci x AI has successfully driven behavior change analysis, strategy development and customer engagement in the following ways: 

  • Enhanced data collection and quality for deeper insights
  • Informed targeted behavior change interventions
  • Optimized strategy and activation 
  • Identified key customer touchpoints for impactful engagement 
  • Optimized engagement strategies 
  • Enhanced inclusivity and accessibility in customer experiences
You can also partner with our experts to fine-tune and customize BeSci x AI, ensuring that it aligns with your unique industry requirements and behavioral research and analysis needs. 

Let's Get Started

Discover how BeSci x AI can help you design better customer experiences and drive real impact. Contact us using the form at the top of the page.