Struggling to drive behavior change? BeSci x AI is a proprietary model that blends behavioral science, AI and human expertise to classify factors to effect change with 98% accuracy. This custom, AI-powered classification assistant analyzes six dimensions of behavior—compared to other solutions that only analyze motivational dimensions—and pairs the powerful model with “Human-Guided AI.”
The fact is brands need more than fast and slow thinking to generate meaningful insights. Our approach broadens the perspective to analyze four other critical factors at play: psychological capability, physical capability, environmental opportunity and social opportunity, which results in a more accurate understanding of the drivers and barriers influencing behavior change.
But the real key to this model is our behavioral scientists who apply deep industry expertise to validate, enhance and ensure the accuracy of insights for our clients. We call this approach Human-Guided AI, and it significantly elevates behavioral science research.
Because our experts identify behavioral science patterns and fine-tune interpretations, our approach ensures three key benefits:
BeSci x AI has successfully driven behavior change analysis, strategy development and customer engagement in the following ways:
Discover how BeSci x AI can help you design better customer experiences and drive real impact. Contact us using the form at the top of the page.