Substantiating ad spend is difficult when you are focusing on a specific, hard-to-reach audience. For asset managers, knowing where and when financial advisors are consuming media helps justify the substantial investment these firms make in media buys.
The Annual Advisor Media Consumption Summary provides valuable data for firms to build effective, multichannel advisor media plans. The report helps inform media buying with knowledge of where advisors go first for financial and business news and helps maximize brand exposure by pinpointing where each firm’s specific subset of advisors consumes media to get specific ads in front of the right targets.
The report will enable subscribers to:
Inform Media-Buying
Know where advisors go first for financial and business news and determine the best places to run targeted media campaigns
Maximize Brand Exposure
Determine where your firm’s specific subset of advisors consumes media to get your ads in front of advisor eyes
Identify Impact of Media Use
Understand key differences in media consumption habits between different advisor cohorts
Media usage patterns and preferences detailed by:
Media Properties Tracked
Publication Date: February 2024
