Cogent Syndicated

According to our Advisor Brandscape report, approximately one in five advisors expects to rely more on model portfolios and spend less time on portfolio construction over the next year. Many are turning to model portfolios to scale their business, ensure more consistency and meet the needs of multiple types of clients simultaneously. At the same time, a majority of advisors report using
custom models that they have created or modified themselves, highlighting the importance of offering portfolio construction tools and resources. Whether advisors take a fully outsourced approach or hybrid approach in their use of model portfolios, this trend has the potential to dramatically alter the relationship between advisors and asset managers in the near future.

New This Year

For the first time, Cogent will also track advisor use and perceptions of leading
SMA managers, a growing product category.


  • 400 financial advisors
  • Web-based survey conducted October–November 2021

Areas of Inquiry

Model Portfolios

  • Current and anticipated use of model portfolios
  • Unaided consideration of third-party model providers (asset managers or TAMPs)
  • Aided awareness of third-party model portfolio providers
  • Brand imagery association (e.g., offers portfolio construction tools that meet advisor’s needs, is a leader in model portfolios)
  • Model provider penetration (usage)
  • Unmet needs and expectations related to portfolio construction

Separately Managed Accounts (SMAs)

  • Current and anticipated use of SMAs
  • Unaided consideration of SMA managers
  • Aided awareness of SMA managers
  • What’s most important to advisors and their clients when it comes to SMAs
  • Penetration for SMA managers
  • Association with offering industry-leading customization that helps meet clients’ unique needs

Subscription Details

Publication Date: December 2021
Data Cuts Available:

  • Channel (National, Regional, Independent, Bank, RIA)
  • Advisor AUM
  • Advisor age
  • Heavy users of models provided by asset managers and other third-party providers

Contact us for pricing details

Advisor Use of Model Portfolios and SMAs_Fact Sheet