Luxury brands have been hard hit by the pandemic. But the crisis is also accelerating customer experience innovation in the category.


This report looks at a host of innovations, from VR shopping technology to ecommerce partnerships, to turning sales reps into 'super influencers.' See how luxury brands are reinventing the customer experience.

What's inside?

  • How luxury brands are expanding their digital presence
  • What brands are doing to reimagine the in-store experience
  • 20+ examples of how luxury brands are thinking outside the box
  • 5 strategic implications for how innovation is shaping the future of luxury